While this is not an experience that is live in product, it is an area we are actively exploring. The opportunity to produce and stream such content in 360° VR opens a unique opportunity to Yahoo to offer new types of engagement, and bring the users a sense of depth and visceral presence. Yahoo streams lots of engaging sports, finance, news, and entertainment video content to tens of millions of users. This has been accelerated by the release of new camera capture hardware like GoPro and streaming capabilities such as 360° video streaming from Facebook and YouTube. When it comes to entertainment and sports, streaming in VR has become the new 4K HEVC/UHD of 2016. With the advent of headgear capable of rendering 3D spatial audio and video, realistic sound and visuals can be virtually reproduced, delivering immersive experiences to consumers. Over the years, significant advancements have been made to bring reality closer to that vision. In that he said, “You shouldn’t think of a computer screen as a way to display information, but rather as a window into a virtual world that could eventually look real, sound real, move real, interact real, and feel real.” Ivan Sutherland, widely regarded as the father of computer graphics, laid out the vision for virtual reality in his famous speech, “Ultimate Display” in 1965. A viewer is “in” the story, and not on the sidelines as an observer. ![]() ![]() Unlike a traditional scenario in which a person views a screen in front of them, VR places the user inside an immersive experience. Virtual reality (VR) 360° videos are the next frontier of how we engage with and consume content. Bringing the Viewer In: The Video Opportunity in Virtual Reality
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